Mandel: Pros and cons of a Pac-12 media rights deal almost exclusively with Amazon
- By LA_Buff
- Buff Nation
- 27 Replies
Good article on the current state of the media rights agreement. I particularly like this tidbit:
There’s no conceivable reason Amazon would need to show games late at night, because there are no “windows” in streaming, and they could probably announce kickoff times further in advance. It’s long been believed ESPN would want to keep its Pac-12 After Dark package because those games do get good ratings (they averaged 1.62 million viewers this season), but not if ESPN isn’t willing to pay a premium for them.
Pro: No more 10:30 p.m. ET kickoffs?
Fans on the West Coast hate night games. Coaches do, too, both because they get home in the middle of the night from away games and because they know most of the East Coast isn’t watching them. Former Stanford coach David Shaw believed 10:30 p.m. kicks cost Christian McCaffrey the 2015 Heisman.There’s no conceivable reason Amazon would need to show games late at night, because there are no “windows” in streaming, and they could probably announce kickoff times further in advance. It’s long been believed ESPN would want to keep its Pac-12 After Dark package because those games do get good ratings (they averaged 1.62 million viewers this season), but not if ESPN isn’t willing to pay a premium for them.
Mandel: Pros/cons of Pac-12 deal with Amazon include no late kickoffs, fewer casual fans
It's believed the Pac-12 is seeking an unrealistic number for its rights. If it gets it with Amazon, what would happen to the viewership?
theathletic.com