The media rights for the Pac-12 conference are soon to be open for all bidders. According to recent reports, the Pac-12’s exclusive negotiating window with incumbent powerhouse networks ESPN and Fox Sports has ended without a deal with either company. With both sides failing to come to an agreement, the conference can now take its complete set of media rights to the open market.
However, there is cause for concern. Right now, there isn’t a proper timeline for when the Pac-12 will be able to finalize a deal with any media company. Their current contract is set to expire in 2023-24, and Even though there is interest from digital companies such as Amazon and Apple, the most substantial interest in the conference still comes from their two previous partners, ESPN and Fox.
The previous deal the PAC 12 had was a 12-year deal worth 250 million annually and was considered a groundbreaking deal at the time. However, since then, the conference has lost some of its glow in the sports media world. That comes after losing USC and UCLA to the Big Ten conference.
The PAC 12 is expected to keep negotiations going into early 2023 if no deal can be reached before then. There is a substantial amount of money at stake here, but most important is the well-being and future of the conference. Pac-12 executives, I’m trying to make sure the conference will remain strong despite the absence of the two Los Angeles teams.
However, there is cause for concern. Right now, there isn’t a proper timeline for when the Pac-12 will be able to finalize a deal with any media company. Their current contract is set to expire in 2023-24, and Even though there is interest from digital companies such as Amazon and Apple, the most substantial interest in the conference still comes from their two previous partners, ESPN and Fox.
The previous deal the PAC 12 had was a 12-year deal worth 250 million annually and was considered a groundbreaking deal at the time. However, since then, the conference has lost some of its glow in the sports media world. That comes after losing USC and UCLA to the Big Ten conference.
The PAC 12 is expected to keep negotiations going into early 2023 if no deal can be reached before then. There is a substantial amount of money at stake here, but most important is the well-being and future of the conference. Pac-12 executives, I’m trying to make sure the conference will remain strong despite the absence of the two Los Angeles teams.
