Fan clubs. Who would have thought it?
fan club with NBC Sports Athlete Direct, which is NBCUniversal’s NIL pilot program.
On several occasions, Damon Phillips, the SVP of Strategic Initiatives at NBC Sports Group, has told On3 that NBC Sports Athlete Direct is focused on “the other 99%” of college athletes. However, the Notre Dame running back’s new fan club shows the potential value of the platform for athletes who are closer to the top 1%.
Membership-based programs and clubs are common in the NIL landscape through both NIL collectives and third-party companies such as YOKE or The Players’ Lounge, which provide fans with virtual and in-person access to athletes.
However, given the scale and scope of NBCUniversal, it can provide its members with benefits, such as streaming subscriptions and movie tickets, that NIL collectives and other companies either can’t or likely won’t.
fan club with NBC Sports Athlete Direct, which is NBCUniversal’s NIL pilot program.
On several occasions, Damon Phillips, the SVP of Strategic Initiatives at NBC Sports Group, has told On3 that NBC Sports Athlete Direct is focused on “the other 99%” of college athletes. However, the Notre Dame running back’s new fan club shows the potential value of the platform for athletes who are closer to the top 1%.
Membership-based programs and clubs are common in the NIL landscape through both NIL collectives and third-party companies such as YOKE or The Players’ Lounge, which provide fans with virtual and in-person access to athletes.
However, given the scale and scope of NBCUniversal, it can provide its members with benefits, such as streaming subscriptions and movie tickets, that NIL collectives and other companies either can’t or likely won’t.
