Ha ha.
The USC NIL collective market is currently in flux. Multiple sources have confirmed to On3 that BLVD, which launched in June through the media agency Stay Doubted, has shut down day-to-day operations. The TOMMY Group launched earlier this week, with the backing of former USC football players Alex Holmes and Keyshawn Johnson.
So what will NIL look like for USC football in the coming months? What fell apart? And is NIL still a hurdle for Lincoln Riley?
But a bit more than eight months after the initial announcement was posted on USC athletics’ website, the web page is dead. BLVD, which defined itself as a “collective+”, has closed down day-to-day operations. The organization turned heads, signing Fletcher Jones Motorcars as the official luxury car dealer of the collective and providing more than 100 football players with a Ridel electric scooter. The organization also had plans to secure official partnerships for the Trojans student-athletes, with a goal of raising $75 million in five years.
Two sources with direct knowledge of the situation indicated to On3 the root cause of BLVD’s fall was a disconnect between USC and leaders of Stay Doubted.
When the collective initially hit the market, it came after months of backroom planning. Michael Calvin Jones, Stay Doubted’s founder and leader of BLVD, worked closely with Brandon Sosna, the right-hand man to athletic director Mike Bohn.
The USC NIL collective market is currently in flux. Multiple sources have confirmed to On3 that BLVD, which launched in June through the media agency Stay Doubted, has shut down day-to-day operations. The TOMMY Group launched earlier this week, with the backing of former USC football players Alex Holmes and Keyshawn Johnson.
So what will NIL look like for USC football in the coming months? What fell apart? And is NIL still a hurdle for Lincoln Riley?
But a bit more than eight months after the initial announcement was posted on USC athletics’ website, the web page is dead. BLVD, which defined itself as a “collective+”, has closed down day-to-day operations. The organization turned heads, signing Fletcher Jones Motorcars as the official luxury car dealer of the collective and providing more than 100 football players with a Ridel electric scooter. The organization also had plans to secure official partnerships for the Trojans student-athletes, with a goal of raising $75 million in five years.
Two sources with direct knowledge of the situation indicated to On3 the root cause of BLVD’s fall was a disconnect between USC and leaders of Stay Doubted.
When the collective initially hit the market, it came after months of backroom planning. Michael Calvin Jones, Stay Doubted’s founder and leader of BLVD, worked closely with Brandon Sosna, the right-hand man to athletic director Mike Bohn.
