Some highlights from an article with a pay wall. Per On3:
Come this fall on the West Coast, Pac-12 football players will be utilizing a new way to monetize their NIL. Athletes will be able to share their personal video highlights on Twitter postgame and receive income for their performance on the field.
It’s a first-of-its-kind product. There’s never been a program like this at any level of sports.
Next to the technology of Tempus Ex Machina, Pac-12 athletes will have their commissioner to thank. While the league has stumbled in recent weeks with the news of USC and UCLA heading to the Big Ten in 2024, George Kliavkoff has spearheaded the initiative. He made sure to craft the Pac-12’s deal for its highlights rights to allow this.
Opendorse and Twitter are partnering to provide the needed infrastructure to execute the partnership.
“Athletes monetizing video highlights on Twitter is something we’ve had conversations about with Twitter for years,” Opendorse CEO and founder, Blake Lawrence, told On3. “Before NIL, this is something we discussed. What would it take for athletes to monetize their own highlights on Twitter?
“With NIL, with our partnership with Twitter over the past year, and with a desire for innovation, the Pac-12, Tempus Ex, Twitter and Opendorse worlds all came together at the right time. It’s pretty cool.”
While Opendorse is established in the NIL space as a marketplace for athletes, Tempus Ex is new to the scene. The technology, data and media company previously announced a partnership with the Pac-12 in March. The startup was founded by former Alliance of American Football head of technology Erik Schwartz. Former NFL receiver Larry Fitzgerald Jr. is an investor, too.
The San Francisco-based company’s proprietary FusionFeed technology delivers low-latency data and video, which Pac-12 athletes will be benefitting from. Beginning with football and men’s and women’s basketball, all Pac-12 student-athletes will have the opportunity to earn income from their personalized game highlights, immediately after a game on their social media accounts.
Come this fall on the West Coast, Pac-12 football players will be utilizing a new way to monetize their NIL. Athletes will be able to share their personal video highlights on Twitter postgame and receive income for their performance on the field.
It’s a first-of-its-kind product. There’s never been a program like this at any level of sports.
Next to the technology of Tempus Ex Machina, Pac-12 athletes will have their commissioner to thank. While the league has stumbled in recent weeks with the news of USC and UCLA heading to the Big Ten in 2024, George Kliavkoff has spearheaded the initiative. He made sure to craft the Pac-12’s deal for its highlights rights to allow this.
Opendorse and Twitter are partnering to provide the needed infrastructure to execute the partnership.
“Athletes monetizing video highlights on Twitter is something we’ve had conversations about with Twitter for years,” Opendorse CEO and founder, Blake Lawrence, told On3. “Before NIL, this is something we discussed. What would it take for athletes to monetize their own highlights on Twitter?
“With NIL, with our partnership with Twitter over the past year, and with a desire for innovation, the Pac-12, Tempus Ex, Twitter and Opendorse worlds all came together at the right time. It’s pretty cool.”
While Opendorse is established in the NIL space as a marketplace for athletes, Tempus Ex is new to the scene. The technology, data and media company previously announced a partnership with the Pac-12 in March. The startup was founded by former Alliance of American Football head of technology Erik Schwartz. Former NFL receiver Larry Fitzgerald Jr. is an investor, too.
The San Francisco-based company’s proprietary FusionFeed technology delivers low-latency data and video, which Pac-12 athletes will be benefitting from. Beginning with football and men’s and women’s basketball, all Pac-12 student-athletes will have the opportunity to earn income from their personalized game highlights, immediately after a game on their social media accounts.
