... One component hasn’t changed an iota: The potential impact of gambling in general, and the sale of statistical data specifically, on college sports.
“Data is part of media rights, and media rights is one of the issues at the top of our agenda,” Kliavkoff said last year. “We will certainly discuss data rights as part of that package.”
A few days later, the Pac-12 partnered with Tempus Ex Machina, a data technology company based in San Francisco. The agreement created a foundation from which the conference could sell its data and statistics to media, gaming or technology companies.
“This is all designed to be ready for our media rights negotiations,” former Pac-12 Networks president Mark Shuken explained at the time. “We’re trying to get ahead of the future in terms of the fan experience and products and our ability to monetize our data.”
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