From John Wilner's Crystal Ball:
Business affairs: Big bet on gambling
As part of a sweeping media rights deal, the Pac-12 will agree to sell its statistical data to a sports gambling company.
Legalized wagering is a massive untapped revenue stream for college conferences, but not immediately. The jackpot is years away, when technology allows mass distributors of live sports to provide real-time wagering options on the big screen in your living room. (Every type of proposition bet will be a mere click away between plays.)
The Pac-12’s deal will be the first of its kind for a major conference and hint at the riches to come for everyone. But the short-term revenue will be in the low seven figures for each school.
Business affairs: Big bet on gambling
As part of a sweeping media rights deal, the Pac-12 will agree to sell its statistical data to a sports gambling company.
Legalized wagering is a massive untapped revenue stream for college conferences, but not immediately. The jackpot is years away, when technology allows mass distributors of live sports to provide real-time wagering options on the big screen in your living room. (Every type of proposition bet will be a mere click away between plays.)
The Pac-12’s deal will be the first of its kind for a major conference and hint at the riches to come for everyone. But the short-term revenue will be in the low seven figures for each school.
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